Every dollar. Forward.
We started The Advocate because we watched too many families spend tens of thousands of dollars on their kid's sport with nothing measurable to show for it. Vendors got paid. The kid got a few sessions. The parents got hope. Five years later, the dream looked the same - but the runway was shorter and the bank account was lighter.
Our job is simple: make sure every dollar you were going to spend anyway moves your athlete forward faster. Measure what matters. Cut what doesn't. Give you real feedback in 90 days, not 5 years. And build the financial discipline before the NIL money - or the heartbreak - arrives.
The people who went there before - for the families going next.
The Advocate is built by operators who walked the football path - inside programs, on staffs, and as first-generation families trying to figure it out without a roadmap. If you're a first-gen football parent chasing college - or even pro - you shouldn't have to spend $100K over ten years just to learn what a two-hour phone call could have told you.
We compress that decade of trial-and-error into a program you can actually afford: cost-efficient, time-efficient, and honest about which spend is moving the needle and which isn't.
Built by operators, not marketers.
Founder and the driving force behind The Advocate. Sports-law background - spent years inside the industry watching families overpay for advice that never moved the needle. First-generation operator; his father runs a ministry, and Garrett brought that same service-first orientation to building the playbook he wished his own family had.
Decades inside football development. Former D1 staff. Translates elite-program standards into family-scale plans and owns every Pro member's monthly training + content roadmap.
Central Florida QB coach based in Orlando (Oak Ridge HS). Former USF and Webber International quarterback. Trains high-school QBs of all levels on fundamentals, footwork, and film - the details that separate a recruited QB from a great high-school one.
Where it goes next
The Advocate is the first stop. NIL representation and family-office infrastructure come next. Same job: take a family from a 12-year-old's first travel team all the way through their first professional contract - with more dollars saved, more time back, and clearer feedback at every step.
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