GET ADVOCATED.

The Advocate Protocol equips serious football families with the framework, vendors, and quarterly feedback that make every dollar you spend move your athlete forward - faster.

Athlete stadium

WHY CHOOSE US?

At The Advocate, we build personalized capital-efficiency plans that get serious football families further per dollar spent. With a focus on measurable progress, we ensure every camp, trainer, and weekend on the field actually moves your athlete forward.

Only 6.5% of high school football players ever play in college. Less than 1.6% of college players go pro. Families using a directed development plan see 3x the ROI on their training spend, and 80% of them report clearer feedback on whether the work is paying off.

3x
more efficient training spend
90%
clearer feedback per quarter
INDUSTRYYOUTH FOOTBALL DEVELOPMENT
OPPORTUNITYNATIONWIDE FAMILIES
FOCUSSERIOUS ATHLETES, AGES 9–17
PROTOCOLQUARTERLY CAPITAL FEEDBACK
ALABAMAGEORGIALSUOHIO STATETEXASMICHIGANOREGONUSCNOTRE DAMECLEMSONPENN STATEFLORIDAAUBURNALABAMAGEORGIALSUOHIO STATETEXASMICHIGANOREGONUSCNOTRE DAMECLEMSONPENN STATEFLORIDAAUBURN

TA - Overview

Our directed development
plan walks families
through the whole journey.

The Advocate is a capital-efficiency program for serious youth football families. We connect direct vendor relationships, quarterly scorecards, and a personalized monthly play sheet so every dollar - and every weekend - produces measurable forward motion.

01

Program Highlights

Personalized coaching, full development library, and the Advocate community.

Learn More
02

Key Strategies

Two honest scores. Ten dimensions. The exact next dollar to spend - and what to cut.

Learn More
03

Onboarding Process

60-minute intake call, baseline scorecard, and first monthly play sheet within 14 days.

Learn More
04

Quarterly Review

Re-score, redirect spend, and re-cut the plan every 90 days based on actual progress.

Learn More

Included with Pro

A Welcome Box
that makes it real.

Every Pro family gets a physical Welcome Box shipped to their door within two weeks - Advocate-branded gear, an Athlete Playbook, and a sealed welcome letter. A tangible marker that your athlete is part of something serious.

See what Pro includes
The Advocate Welcome Merch Box - kraft box with crimson belly band, gold-foil A mark, and wax seal

ADVOCATES FOR YOU

These are the operators and champions you'll be working with - built by people who've spent the money and walked the path.

GE
Garrett Etheridge
Founder & CEO

Sports-law background • First-generation operator building the playbook he wished his family had

WF
Will Fuchs
EVP, Football Ops

Former D1 staff • Camps & combines specialist

BT
Baylin Trujillo
QB Development Partner

Central Florida QB coach (Oak Ridge HS) • Former USF/Webber QB

The math nobody shows you

What families actually spend
chasing a college offer.

Approximate industry figures for serious football families through high school. Sources listed below.

Annual spend
$10K–$25K

Camps, showcases, trainers, 7-on-7, travel, recruiting services, film, tutors. Per year. Per athlete.

Estimated waste
~60%

Spend that produces no measurable movement toward an offer - wrong camps, redundant trainers, showcases at the wrong exposure level.

Typical Advocate savings
$5K–$10K/yr

Preferred vendor pricing plus a quarterly scorecard that cuts the spend that isn't working - before you spend it again next season.

*Approximate ranges derived from public data (NCAA participation, Aspen Institute Project Play, published recruiting-service pricing, and family-reported travel-sports budgets). Actual spend and savings vary by athlete, position, region, and target division.

ADVOCATE vs NCSA vs DIY

What you're actually paying for - and what most families get instead.

ADVOCATENCSADIY
Direct vendor relationships at preferred pricing
Capital-efficiency scorecard
Personalized monthly play sheet
Built for the 99% who won't go pro
Honest feedback on whether spend is working
Time back on your weekends

Full protocol - preferred vendor pricing, personalized monthly play sheet, admin-graded quarterly scorecard, and 1:1 review - is delivered on the Pro tier. Base includes the scorecard, community, and vendor directory.

See the math before you spend another dollar.

A 30-minute call. We'll walk through the spend that quietly costs football families $20,000+ before high school - and what to do instead.

Book a demo